the human being version ↓

Hi. I'm Thando.

On the other page I'm all impressions and rand signs. Here's the truer version: I'm up at 5am, I train five times a week, and I live by three words — discipline today, freedom tomorrow. I'm the founder of Bloomink, a proud sobriety advocate, and someone who genuinely loves people. I'm intentional, I'm outspoken, I love entrepreneurship and motivating others — and I'll always hand you a different way to look at things.

And the most important part, full stop: I'm a mama to two beautiful daughters (and one very spoiled cat 🐈). They're my whole reason — everything I build, I build for them.

Thando — a black-and-white studio portrait, laughing
hi — it's me 👋 the face behind Bloomink
no LinkedIn voice here

Things I actually do

Not "passionate about driving synergy." These are the real ones.

Oggy the cartoon cat relaxing on a couch watching TV
a documentary, technically

🍿 I watch cartoons

Grown woman. Full-time business. Still watching cartoons, still enjoying them, still not embarrassed. They're funnier than most adult television and you know it.

Snoopy wearing a chef's hat cooking at a stove
chef behaviour

🍳 I cook

Properly, not as a personality trait. Cooking is the one thing where I stop thinking about work entirely. You can't write a LinkedIn post and stir a pot.

Homer Simpson running on a treadmill
it's giving athlete

🏃🏾‍♀️ I run

Not fast. Not far. Not for a medal. Just enough to get my head quiet again. Some of my best post ideas turned up somewhere in the middle of a slow run.

Finn from Adventure Time lying in grass with the caption Go Touch Grass
genuinely my hobby

☁️ I watch clouds and touch grass

The internet says "go touch grass" as an insult. I do it on purpose. Outside, no phone, looking up at the sky doing nothing in particular. Highly recommend it.

🎵 And music, always. There is no part of my day that doesn't have something playing behind it. 👨‍👩‍👧 And my family — who get the best version of me, not the LinkedIn one.
Helga from Hey Arnold writing intently in her journal
dear diary, the algorithm hated me today
the quieter stuff

What I'm like

  • 👧🏾👧🏾 I'm a mom of two. Two beautiful daughters — the reason behind every early morning, every big goal, all of it.
  • 📷 I studied commercial photography at CPUT. I didn't finish it — but failing a course isn't the end of anything. The eye stayed, the love stayed, and it's why I care how your brand looks, not just how it reads. See my portraits ↗
  • 📓 I journal. It's how I think. Half of what I write for clients started as me working something out on paper first.
  • 💬 I give compliments. On purpose, out loud, to strangers. It costs nothing and it changes somebody's whole afternoon.
  • 🤍 I try to be kind. Not soft — kind. There's a difference, and I'll still tell you the truth about your headline.
  • 🙏🏾 I'm a believer. It's the thing underneath all of the above.

That's it. That's the whole person. No dramatic origin story, no rock bottom, no "I lost everything and rebuilt in 90 days." Just someone who likes people and keeps showing up.

okay but why is this on a business website

What any of this has to do with LinkedIn

Fair question. Here's my answer: the reason my posts get seen 800,000 times a week isn't a growth hack. It's that they sound like a person. People can smell a corporate voice from three scrolls away, and they keep scrolling.

So when you hire me to write as you, this is what you're actually hiring — someone who listens carefully, notices how you talk, and writes it down so it still sounds like you. The cartoons and the cloud-watching aren't a distraction from the work. They're kind of the qualification.

Also, I answer my own DMs. Every time. It's me, not an assistant.

the story behind the name

Why "Bloomink"?

It's two words that are really one idea: Bloom + Ink.

Bloom, because I was born in Spring — the season everything wakes up and grows. That's the whole thing I do for people: help them grow into the version of themselves that was always there, just quiet.

Ink, because the way I do it is words. Writing. The right sentence in the right place. That's the actual work — not magic, not hacks. Just ink.

Put them together and you get what I promise: words that grow you. 🌱

  • 🌸 Bloom — born in Spring. Growth is the whole point.
  • ✍️ Ink — the work is words, done well.
  • 💛 Bloomink — words that grow your LinkedIn.

Come say hi

No pitch, no slide deck. Tell me what you're trying to do and I'll tell you honestly whether I'm the right person for it.

Book a free 30-min chat See what I do →

Or just message me on LinkedIn. Compliments accepted and returned.